Questions people ask.

What does it cost?

From £30 per person per month for the base system, up to around £100 for one doing a lot more. There is no upfront fee and no setup charge.

What moves the number is how many people use it, how much system there is, whether it has to talk to other software you already pay for, and how much old data needs bringing across. We will give you a figure after one conversation, not after a discovery invoice.

Do I pay anything before I see it?

No. We build the opening screens first, in your branding, using your words for things, with demo data in them. You look at it, tell us where it is wrong, and decide.

The monthly only starts if you want the real one built. If you look at it and it is not for you, that is a perfectly good outcome and it has cost you a couple of conversations.

How long until we are actually using it?

Three to six months for a full system, depending on how much of one there is. Some are quicker: if your work looks like something we have built before, a lot of the engine already exists and we are building your screens on top of it rather than starting from an empty folder.

You are not waiting in silence. Every fortnight you get told exactly where it is up to.

What happens when the business changes?

That is what the monthly is for. Ask us, and you get a straight answer about whether it is possible and whether it changes the fee. Most things do not.

This is the part off-the-shelf cannot do. When your process changes, a product built for thousands of companies cannot follow you, so you work around it. Yours can just change.

Who owns it?

You own your data outright, all of it, and you can have a copy in a standard format whenever you ask. Not on request, not after a conversation about it.

The system itself runs on our platform, licensed to you for as long as you are with us. That is what lets us build yours in months rather than years and keep improving it for one fee: the engine underneath is shared and hardened by every company using it, while the part you see is built for you.

What if we want to leave?

You take your data and go. We will export it in a format your next system can read, and we would rather do that properly than make it difficult.

There is an initial term of two years. That is there because we build the whole system before you have paid for any of it: there is no upfront fee, so the cost of building it is recovered over the term instead of charged at the start. Elsewhere the same system is twenty to eighty thousand pounds before anybody switches it on.

After the two years you are month to month, and you can stop whenever you like.

Something breaks at seven in the morning. Then what?

You message us and a person answers. Not a ticket number, not a chatbot, and not an account manager who has to ask somebody else.

The system is monitored and backed up, so most problems get noticed before you notice them. When something does go wrong, you will be told what happened rather than told it has been escalated.

You are a new company. What happens if you disappear?

Fair question, and it deserves a straight answer rather than a reassuring one.

Your data is yours. You can export all of it, whenever you like, without asking, in ordinary formats another system can read. It is not locked in a proprietary blob that only we can open. That is the protection that actually matters: if we stopped trading tomorrow you would take your data to another supplier and carry on, the same as if any software company you use went under.

What you would not automatically get is the platform itself, because your system runs on ours rather than being a copy handed over. That is the trade that lets us build yours in months instead of years and keep improving it for one fee.

If your business genuinely needs to be able to run the software itself whatever happens, you can buy it outright and host it yourself. That is the next question.

Can we buy it outright and host it ourselves?

Yes. It is priced on the size of the system and starts at £10,000.

You get the software under a licence to use it inside your own company: run it, change it, keep it, for as long as you like. What you cannot do is resell it, pass it on, or run it for anybody else.

From that point it is genuinely yours, and so is looking after it. Your servers, your backups, your security patching, including keeping the third-party components it is built on up to date. We will tell you plainly at handover what that involves, because it is more work than most people expect.

Support and updates from us afterwards are optional, at 20% of the buy-out a year. Without it you keep the version you bought and maintain it yourself.

Most companies should not do this. The monthly exists precisely so none of the above is ever your problem. Buying out makes sense if you have your own developers, or if being able to run it whatever happens to us is a genuine requirement of your business.

Can it talk to the software we already use?

Usually. Accounts packages like Xero, QuickBooks and Sage are the common ones, and anything with a proper API is normally straightforward.

Where something has no API, we will tell you that before you are paying for it rather than after.

We already have software. Is it worth changing?

Sometimes it is not, and we will tell you.

If your company works the way your current system assumes, it is doing its job and you should keep it. This is worth it when you are working around the software every day: the spreadsheet beside it, the things typed in twice, the report that gets rebuilt by hand every month. That is the cost worth measuring, not the licence fee.

Do you use AI in it?

Where it earns its place, and not where it does not. Reading and drafting are worth a model. Deciding whether a job has an engineer against it is an ordinary rule, and writing it as one is faster, cheaper and cannot invent an answer.

Where a system does use it, normal usage is included in the monthly. If yours ends up doing something unusually heavy, we will tell you what that costs before it starts, not on an invoice afterwards.

Where does our data live?

On servers in Frankfurt, Germany, encrypted, backed up daily, and not shared with anybody. We are not an advertising business and there is nothing to sell.

Germany is inside the EU, and the UK and EU each recognise the other as adequate for data protection, so there is nothing unusual about a UK company holding its data there. If your work means it has to stay physically in the UK, which happens in healthcare and parts of the public sector, tell us early. It is perfectly possible and it changes the hosting arrangement rather than the system.

You are the controller of the data inside your system. We handle it to run the thing, and that is set out in the agreement rather than left to be assumed.